Look at other academic factors like the research conducted
Look at infrastructure like sporting facilities, dorms, etc.
Look at cost of the course
Location: It does matter
Look beyond the league/ranking table
Rankings are important, but they’re not everything, because some of the top universities are heavily focused on doing research, and their courses may not have an industrial focus.
If the course at a top university is not really suited to you, there’s no point in choosing it.
Selecting a course can be quite an extensive area, and you may way to consider getting professional career counseling if you so require.
Look at the course modules and look at the different units:
how they are taught
any work placements
Look at other academic factors, like the research conducted
See what sort of research is conducted in the area you are interested in. You might have access to high quality facilities, in some cases. If you are undergrad, wanting to eventually pursue a PhD, look at whether the university provides research experience for undergraduates.
Consider the cost of the course
Affordability is important. If you want to go to an Ivy League university, then you might be paying more for the brand name. This cost has benefits, such as the ability to sit with the future influencers of the world.
Before you make this decision, factor in all the sources of funding available to you. Does it all add up to meet your expenses? Is it worth paying so much?
Location does matter
Big city vs small town:
Expenses are higher in big cities, but it gives you a great experience.
are more multicultural
have more options for leisure and entertainment
are closer to industry, for internships and jobs
Consider the infrastructure available
You need to have a life!
For example, if you enjoy sport, you might benefit from being at a university where there are good sporting facilities.